My name is Maggie Rees and I am a study abroad student from North Carolina, studying in Florence, Italy for one month. While that may sound like a long time, I am skeptical that it is enough time to see everything I long to.
I am a marketing major and I decided to take a course called social media marketing through Lorenzo De Medici. In this course, we learn about the elements of social media marketing and get hands on experience.
The first place our class visited was the Mercato Centrale di Firenze (Florence’s Central Market). The bottom floor contained countless shops selling meats, cheeses, flowers, seafood, spices, oils, wines, prouduce, and many other local products. The atmosphere was bright and busy and a new smell filled the air only by taking a few steps. Shop owners greeted our group with friendly faces and even invited us to sample their product sometimes.
The upstairs had a food court-esque atmosphere and there was numerous foods to try including pasta, pizza, sandwiches and other typical Italian dishes. All of the food upstairs is prepared with the items being sold downstairs, so you know what ingredients and in your food and you can purchase them in the same location.
Our final stop was the Farmaceutica di Santa Maria Novella. This pharmacy is the oldest pharmacy in the world and also serves as a museum. When I walked through the entrance, I could immediately smell the herbs and oils used in the perfumes. It was strong but not displeasing. I associated the pharmacy’s display of perfumes and other products with art and elegance. Each display was a work of art itself. The pharmacy had a calming presence and there was no shouting or hustleing around. The patrons took their time and appreciated the history.
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Firenze Followed 